IT STARTS TODAY! ENTER "THE CRACKER BARREL OLD COUNTRY CRACKERBARREL.COM FOR A CHANCE TO WIN A TRIP TO "THE 50th STORE COUNTRY CHECKERS CHALLENGE" ONLINE AT ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS"
Grand Prize Winners Receive Opportunity to Join Team Captains Kellie Pickler and Thomas Rhett and Other Country Music Artists at the 2015 ACM Party for a Cause Festival: 50 Years of Music & Memories in North Texas on April 18 to Play Checkers for Donations to Benefit the USO (United Service Organizations, Inc.) and DAV (Disabled American Veterans)
Lebanon, Tenn. – Feb. 2, 2015 – Cracker Barrel Old Country Store® and the Academy of Country Music announced today “The Cracker Barrel Old Country Store Country Checkers Challenge” leading up to the 50th Annual Academy of Country Music Awards LIVE on CBS on Sunday, April 19, from AT&T Stadium in Arlington, Texas.
On Saturday, April 18, country music artists and team captains Kellie Pickler and Thomas Rhett will direct their opposing teams to battle it out on Cracker Barrel’s giant checkerboard. The fun takes place onsite at the 2015 ACM Party for a Cause Festival: 50 Years of Music & Memories at Globe Life Park in Arlington, Texas, leading up to the 50th ACM Awards.
Through a $35,000 donation from Cracker Barrel, ACM Lifting Lives® will donate $25,000 to the winning team’s charity and $10,000 to the losing team’s charity. Pickler, a USO tour vet, has selected the USO. SiriusXM “The Highway” Satellite Radio personality Storme Warren will serve as host for the event.
Six Grand Prize Winners from the online Cracker Barrel Old Country Store Country Checkers Challenge (which begins today), two participants selected by Cracker Barrel at a later date, 12 country music artists to be revealed later, a representative from the team captains’ charity of choice and the two spouses of the team captains will be divided equally to create the two opposing teams. Each team member will be a “human playing checkers piece” and will follow directions given by the team captains.
Beginning today, Feb. 2, fans can enter “The Cracker Barrel Old Country Store Country Checkers Challenge” sweepstakes game* at CrackerBarrel.com. The game will continue until March 23 when six Grand Prize Winners will be crowned. The six Grand Prize Winners will each win a trip for two to the ACM Awards at AT&T Stadium outside Dallas and a spot on the checkerboard to play in the ultimate Cracker Barrel Old Country Store Country Checkers Challenge with team captains Pickler and Rhett. All rules and regulations can be found at CrackerBarrel.com.
Additional details, including the names of the country music artists participating in the checkers game at ACM’s festival, will be revealed soon.
*NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE ODDS OF WINNING. Open to legal residents of the Contiguous United States at or over the age of majority at time of entry. Starts 02/02/15 at 12:01 a.m. CT and ends 04/19/15 at 5:00 p.m. CT. Entry for the chance to win the grand prize ends 3/22/15 at 5:00 p.m. CT. Odds of winning will vary. Void where prohibited. Additional terms apply. For entry, prize, and other details, including the Official Rules, go to www.crackerbarrel.com. Sponsor: Cracker Barrel Old Country Store, Inc., Lebanon, TN.